How UK Shoppers Use Smartphones

While online businesses are quickly adapting to the new trend of mobile marketing, more phone owners are discovering how easy it is use their mobile devices for shopping-related activities.

Now that customers can reach a mobile responsive site through email or a short message service (SMS), they have a new sophisticated option if they want to escape from the hassles of in-person shopping during hectic shopping schedules.

As of today, comScore has released full figures of shopping activities carried out in retail store using smartphones in the United Kingdom (UK). Record shows that 44 percent of smartphone owners in the UK are actively using their mobile devices for shopping-related activities while in store.

Below are interesting figures detailing how smartphones were used during shopping-related activities:

Some studies suggest that around 83 percent of SMS received are quickly read within 3 minutes. This supports the fact that most phone owners put their mobile devices within reach even when asleep. And when it comes to communications related to marketing, SMS has a good response rate of up to 45 percent compared to email which only gives a shy response rate of 6 percent.

Some reports also show that the increasing number of people who use mobile devices for online shopping now competes with the large number of people who make use of their PCs for online shopping.

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